Discover Thainess

Island Info

“Discover Thainess”

Amazing Thailand, is still, Amazing Thailand

The Tourism Authority of Thailand (TAT) has targeted the domestic market with an “amazing” fast paced and quirky new advertisment called Discover Thainess (ท่องเที่ยววิถีไทย เก๋ไก๋ไม่เหมือนใคร) as part of the “2015 Discover Thainess” campaign

“Amazingly”, in the space of only 2 minutes, the team of people at the Tourism Authority of Thailand have managed to enrapture and communicate almost everything associated with Thai(ness), ensuring stimulation and appeal to at least one of every Thai viewers 6 senses. 

During this journey, you will be dining on Thai pancakes, Esan sausage, fried frog, boiled eggs and the ubiquitous pad Thai. A horse and carriage, a samlor, tuk tuk, jetski, ATV, speedboat, river ferry, train, longtail boats, songthaew yai and, yes, even a buffalo will propel you to markets, tropical beaches, bustling cities, temples and the contrasting hinterland. As you swim, mountain climb, dance, walk and shop you will be guided by a descriptive monologue punctuated with the latest hits, classic rock and Esan music.

There is very little left to your imagination throughout this “amazing” journey as we “re-discover Thainess” and are reminded of the many reasons we call this country, “Amazing Thailand”.

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